Privacy Policy

Last updated: 22.11.2025

1. Controller

Maik Rückert
Etterweg 14, 78573 Wurmlingen, Germany
E-Mail: em.performancede@gmail.com
Phone: +49 176 45713812

2. Types of Data Processed

  • Basic Data: name, address, contact details
  • Order Data: products, prices, order & delivery status
  • Payment Data: depending on the payment method (processed securely via payment providers)
  • Usage/Technical Data: IP address, device/browser info, access data, cookies if applicable
  • Communication Data: emails, support inquiries
  • Marketing Data: newsletter consent, tracking preferences

4. Hosting / Platform (Shopify)

Our store is operated on the e-commerce platform Shopify. Within the EU, the provider is Shopify International Ltd., 2nd Floor, 1-2 Victoria Buildings, Haddington Road, Dublin 4, D04 XN32, Ireland. Depending on functionality, data may also be transferred to affiliated Shopify entities in Canada/USA (see “Data Transfers to Third Countries”).

5. Payment Providers

To process payments, we transmit necessary data to the payment method you choose. The respective providers’ privacy policies also apply:

  • PayPal (PayPal (Europe) S.à r.l. et Cie, Luxembourg)
  • Klarna (Klarna Bank AB, Sweden)
  • Shopify Payments (Shopify International Ltd., Ireland; technical processing usually via Stripe infrastructure)

6. Cookies & Tracking

Consent Banner: Marketing and analytics technologies (e.g. Google Analytics, Meta/Facebook Pixel, TikTok Pixel) are only loaded after your active consent. You can change or withdraw consent at any time via the cookie banner.

Necessary Cookies are essential for operating the store (cart, checkout, security) and are set based on our legitimate interests or for contract fulfillment.

Optional Cookies/Tools (analytics/marketing) are only used with your consent.

7. Newsletter

When you sign up, we store your email address solely for sending the newsletter. The process follows a double opt-in procedure. You may withdraw consent at any time using the unsubscribe link.

8. Recipients / Processors

We use third-party services for hosting, payments, newsletters, analytics, and support as data processors. All providers are contractually bound by data processing agreements in accordance with Art. 28 GDPR.

9. Data Transfers to Third Countries

When using certain services (especially Shopify infrastructure, analytics/marketing tools), data may be transferred to third countries (e.g. Canada/USA). In such cases, we ensure appropriate safeguards (e.g. EU Standard Contractual Clauses or adequacy decisions).

10. Storage Period

We retain personal data only as long as necessary for the respective purposes or as required by law (e.g. commercial/tax obligations up to 10 years).

11. Your Rights

  • Access to processed personal data (Art. 15 GDPR)
  • Correction of inaccurate data (Art. 16 GDPR)
  • Deletion (“Right to be Forgotten”, Art. 17 GDPR)
  • Restriction of processing (Art. 18 GDPR)
  • Data portability (Art. 20 GDPR)
  • Objection to processing based on legitimate interests (Art. 21 GDPR)

13. Data Security

Our website uses SSL/TLS encryption. We implement technical and organizational measures to protect your data from loss, misuse, or unauthorized access.

14. Provision Obligations

Providing your basic and order data is necessary for concluding a contract. Without this data, your order cannot be processed.

15. Right to Lodge a Complaint

You have the right to lodge a complaint with a data protection supervisory authority if you believe that the processing of your personal data violates data protection laws.

16. Changes to this Policy

We reserve the right to modify this privacy policy to comply with legal requirements or reflect changes in our services. The current version published here applies.

17. Contact

Questions about data protection? Contact us at em.performancede@gmail.com.